Leaton Multitonic TVC Created by DeConi
19 March 2014
The Leaton TVC, created by DeConi, hit the market with a massive TV campaign. Leaton is is a multivitamin tonic which gives children and adults energy and keeps them healthy not only in the flu season. The agency came up with the concept of animated 3D figures, symbolizing the everyday stress issues that people experience and the relief the multitonic provides. This approach, combined with a hint of humor, gave the brand a distinctive, “standing out of the crowd” image.