DeConi News Feed

Fantastico and Ecopack Together for Nature

9 February 2018, Sofia

In March Fantastico and Ecopack launched the Together for Nature campaign. It is centered around a video, to be broadcast by the end of 2018 in the in-store video channel of all more than 40 Fantastico stores. The campaign reinforces the understanding that the protection of the environment is our own, not somebody else’s, responsibility.

The video follows the path of the packaging from the store to our home and explores the three options we have to get rid of it. The first one is to throw it somewhere and thus “feed” nature and endanger wild life, the second – to dispose of it in the general waste bins so it decomposes in the landfill for centuries, and the third one – recycle it, thus bring it back to life while keeping the environment clean.