DeConi News Feed

It’s Worth It! Do Not Throw away Your Money, Collect Your Waste Separately!

12 September 2016, Sofia

The It’s Worth It! campaign aims at increasing the quantity and the quality of the separately collected waste by the households in Sofia. It targets young and active consumers of packaged goods and uses Sofia metropolitan and Facebook as communication channels. The strategy is built around a rational line of motivation – the benefits of recycling for every one of us. Saving natural resources and energy is not just good for the environment but, it also has real and tangible impact on the economy and the everyday life of every family. Moreover we all pay for building and maintaining the separate waste collection systems through the price of every single packaged product we purchase.