DeConi News Feed

Two Green Communications Awards for DeConi at PR Priz 2016

20 May 2016, Sofia

DeConi received two out of three awards in the Green Communication and Urban Environment category at the annual PR Priz competition of the Bulgarian PR Association. The First Prize went to Eco Labyrinth and the Second Prize – to Become Ecohero: Teach Everyone at Home to Collect Waste Separately!

Eco Labyrinth is an innovative public awareness tool which, in an entertaining and memorable way, educates and motivates children and adults alike to collect used beverage cartons separately for recycling for the benefit of society and nature. The campaign was held in eight Bulgarian cities. https://www.youtube.com/watch?v=qPytEJ2BN6g

The Become Ecohero: Teach Everyone at Home to Collect Waste Separately! campaign turns school children into changemakers and ambassadors of separate waste collection and the green idea in their families and communities. In 2015 alone 17 128 families with schoolchildren from 162 schools in 13 cities (30% of all schoolchildren) became ecoheroes.

A record number of entries presenting campaigns of top world-class quality, as witnessed by the public communications experts in the jury, participated in this, tenth PR Priz edition.

 

The Spring 2016 Tour of Eco Labyrinth

17 May 2016, Varna

Eco Labyrinth is an innovative public awareness tool which, in an entertaining and memorable way, educates and motivates children and adults alike to collect used beverage cartons and their waste in general separately for recycling for the benefit of society and nature.

This Spring campaign was held in six more Bulgarian cities: Vidin, Haskovo, Pleven, Silistra, Shumen and Varna. It got across to hundreds of thousands the message that instead of piling up in landfills and contaminating the soil, the water and the air for hundreds of years and posing a real threat to wildlife, the materials the waste packaging is made of could be well utilized in the economy.

A special exhibition and a site presenting endangered animal and plant species underlined the responsibility of every one of us for protecting them and preserving the environment for the future generations. www.ecolabyrinth.eu