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DeConi Creates an Unforgettable St. Valentine’s Day in the The Mall

16 February 2016, Sofia

In this unique for Bulgaria promo the live augmented reality* experience in The Mall, one of the biggest shopping centers in Bulgaria, was immediately uploaded as video on Facebook for viewing, commenting and sharing. For five days passersby could watch themselves “in the company” of noble medieval knights, flirting fireman and policeman, a fortuneteller or a street musician. The 40-second “interaction” with them was recorded and posted on the Facebook page of The Mall. The result – 50 000 views of the videos and thousands of happy shoppers.

The awesome decoration provided by DeConi – a giant rotating diamond in a gift box and a huge glowing heart, together with the Win a Diamond buy-and-win promo, made this St. Valentine’s at The Mall unforgettable.

* Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. (Wikipedia)