DeConi News Feed

DeConi with innovation management assessment by IMP³rove – European Innovation Management Academy

11 January 2016, Sofia

In the end of 2015 DeConi undertook procedure for evaluation of the innovation potential of the agency. It was carried out by IMP³rove – European Innovation Management Academy through Enterprise Europe Network represented by ARC Fund . It was based on the Academy’s international standard compliant assessment tools and the world´s largest benchmarking database on innovation management, through which companies can compare their innovation management capabilities and performances against the average scores of thousands of other companies, their direct or indirect competitors.

This evaluation assesses five dimensions: Innovation Strategy, Innovation Organisation and Culture, Innovation Life Cycle Processes, Enabling Factors and Innovation Results and employs tools like A.T. Kearney “House of Innovation”.

The overall score of DeConi’s innovation management performance is 59%, compared to 53% of the Growth Champions and the 50% of the average of its benchmarking class.

The evaluation covered a three-year period. Its focus were four specific innovative marketing instruments developed by the agency for its clients and implemented in impactful public awareness campaigns in Bulgaria and abroad – 3D Ecobus, Green Challenge, Become Ecohero and Ecolabyrinth as well as the overall performance of the agency.