DeConi News Feed

WYCON Cosmetics launch in Bulgaria

30 May 2015, Sofia

DeConi launched the top Italian brand WYCON Cosmetics in Bulgaria with grand opening of their first sore in Sofia and PR campaign. The leading Italian make-up artist Massimiliano Latte demonstrated the Summer collection applying his art to Miss Bulgaria 2015, Simona Evgenieva, perfectly well illustrating the the core brand values innovation, variety, top quality and “Italianness”. Two more stores are to be opened by September and eight more in 2016.

The Greenest Company in Bulgaria – Second Place in the Food Industry, Services and Retail Category for DeConi

28 May 2015, Sofia

After becoming the Greenest Communications Agency in 2013, now DeConi is ranked by the international jury of the The Greenest Company in Bulgaria Competition of b2b Media No 2 in the Food Industry, Services and Retail Category in the company of Kaufland Bulgaria (No 3) and Lidl Bulgaria (No 1).

The agency was recognized for its overall contribution in 2014 to raising public awareness on nature protection and sustainable development issues and implementing innovative marketing approaches in campaign for clients like Ecopack Bulgaria, ProCredit Bank, Chariot Motors, etc.

Additional source of satisfaction for the team of DeConi it the fact that some of the clients of agency also received high recognition – Max Europe (Chipolino) – Fist Place in the Bio Industry and Green Business category and Chariot Motors – Special Award for Green Innovation in Transportation.

BG Green Awards 2015 – First Place in the Communication Agency with Green Project Category for DeConi

28 May 2015, Sofia

DeConi was recognized for the “Become Ecohero!” campaign, the agency developed for Ecopack Bulgaria. The strategic approach of the campaign is based on principles like effective interaction chain, cooperation, innovation, co-creation, long-termism and scale. In just five months, 11,700 school children and their families from nine cities (35% of all 1-8 graders in those cities) became ecoheroes and ambassadors of separate waste collection and nature protection in their communities.

DeConi Advises its Clients to Make Beneficial to Sociey Campaigns

25 May 2015, Sofia

In an interview for 24 Hours daily the Executive Director of DeConi speaks about the agency’s passion for innovation, Creating Shared Value and marketing with a cause and why becoming B Corporation is so important for the team.

Най-високо отличената зелена кампания на BAPRA Bright Awards 2015 е „СТАНИ ЕКОГЕРОЙ: Научи всички вкъщи да събират разделно!“

1 май 2015 г., София

Рекорден брой проекти – 97, участваха в тазгодишното издание на престижния конкурс BAPRA Bright Awards на Българската асоциация на PR агенциите. В най-оспорваната категория – „Кампания за устойчиво развитие“, в която се състезаваха 27 проекта, кампанията на ЕКОПАК България „СТАНИ ЕКОГЕРОЙ: Научи всички вкъщи да събират разделно!“ се класира на трето място. Първите две места бяха заети от кампании, насочени към проблемите на имигрантите и децата. Така „Стани екогерой!“ е най-високо отличената на форума кампания, насочена към опазване на околната среда.

Стратегическият подход на кампанията се базира на принципи като верига на ефективно взаимодействие, съвместно създаване, иновативност, сътрудничество и дългосрочна перспектива. Само от началото на годината 9353 деца от 7 града (38% от всички ученици от 1-ви до 8-ми клас от участващите училища) станаха „екогерои“  и се превърнаха в посланици на разделното събиране на отпадъци и на зелената идея в своите семейства и общности.