DeConi News Feed

World Water Day

22 March 2015, Sofia

“Hydration is vital for you” is the key message of the media campaign celebrating the World Water Day, March 22. The campaign was created and implemented by the agency for the Bulgarian Soft Drinks Association under its professional pro bono program DeConi ProBono which provides free marketing services to NGOs.

The good hydration of the human body, of which more than 70% is water, is essential part of the healthy and balanced lifestyle for adults and children alike. This is why the regular consumption of sufficient quantities of water and other hydrating drinks and food should be widely promoted.

The campaign also supports the efforts of BSDA to implement in Bulgarian legislation the EU legislation requirement water of one natural source to be bottled by only one company. This principle gives the business long-term guarantees for the investment made, and the consumer – transparency and sustainable quality.