DeConi News Feed

Tenth National Innovation Forum

16 December 2014, Sofia

In his presentation at the Tenth National Innovation Forum Mr. Emil Georgiev, executive director of DeConi, Innovative Enterprise in 2013, outlined three key elements in the process of creating and implementing an innovative product. First he puts the building of a broad coalition of partners from the public, NGO, and private sector, which would enable the aggregation of the individual expertise of each participant as well as the diversification of the risk and the increased investors’ interest. Secondly, Mr. Georgiev stressed the importance of a good market analysis and the smart choice of market approach. Finally, he emphasized on the pursuit of not only economic goals, but also pressing social problems solutions. All three, especially a genuine Creating Shared Value platform, have direct impact on the competitiveness of the company and its market performance.