DeConi News Feed

Kids are Like Flowers – They Need Constant Care

15 December 2014, Sofia

The first ever face-to-face fundraising campaign in Bulgaria, named Kids are Like Flowers – They Need Constant Care, developed by DeConi, was launched on 15 December. The objective of the campaign is to attract regular monthly contributions from donors for SOS Children’s Villages Bulgaria. It will run until 31 January 2015 in shopping malls, retail chains, office centers and banks and will be supported with on-site teams who will provide online access to the platform which enables the donation.

This creative concept puts the stress on the fact that in order to grow a healthy, educated and confident child, constant care is needed – just like growing a flower. This is the reason why regular, not one-off, donations are needed for supporting the highly professional care SOS Children’s Villages provide through their foster families, youth houses and family strengthening programs.

The goodwill ambassadors of SOS Children’s Villages Bulgaria include the actresses Silvia Lulcheva and Maria Petrova, and the football player and coach Krassimir Balakov. These ambassadors kicked off the campaign and subscribed the first donors.

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