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Creating Shared Value: Economic Success and Social Impact

12 December 2014, Boston, MA

The leadership program Creating Shared Value: Economic Success and Social Impact was held at Harvard Business School on 10-12 December.

Since the publication of Michael Porter and Mark Kramer’s article “Creating Shared Value” in Harvard Business Review in January of 2011, there has been a growing global movement to incorporate this concept into corporate strategy. Shared Value makes societal impacts integral to a company’s strategy, and offers major new opportunities in every business to improve growth, profitability and competitive advantage.

The concept of Shared Value represents a new body of thinking about the role of business in society that goes beyond philanthropy and social responsibility to define a new understanding of how to achieve economic success.

DeConi incorporates this approach in its own business strategy and in the strategic marketing solutions the agency provides its clients with. The Face-to-face fundraising program and the 3D Edubus (http://www.edubus3d.eu/) are good examples of that.

Major articles on Creating Shared Value:

Creating Shared Value

Innovating for Shared Value

Measuring Shared Value