DeConi News Feed

The Empty Box is Full of Natural Resources

1 April 2014, Sofia-Plovdiv-Burgas

Environment sustainability is among the major challenges our society faces. Addressing the issue with innovative social marketing techniques is a specialty of DeConi.

The Empty Box is Full of Natural Resources campaign was designed to create awareness of the 100% recyclability of the used beverage cartons (UBC) and was targeting kids and their families through activities in schools and retail chains.

Creating useful things out of used cartons or writing essay on why it is important to recycle UBC, was the “battleground” of the school kids in Sofia, Plovdiv and Burgas. More than 250 kids from 20 schools took part in the competition, creating really amazing stuff. 30 tons UBC were collected in this first for Bulgaria campaign for recycling this particular type of packaging.