DeConi News Feed

Theraflu Igloo Provokes Curiosity in Top Winter Resorts

19 February 2014, Banko-Borovets-Aleko

For the second year in a row, DeConi provoked consumers’ curiosity through the use of innovative promo techniques, a sure way to boost sales and increase brand awareness. To promote Theraflu on a highly competitive market for cold and flu medicines in the winter, DeConi used the Theraflu Igloo concept, giving away cups of hot tea in a unique branded inflatable igloo. This time the igloo was part of “Winter Fest 2014”, which was held in three of the most popular skiing resorts. The results were overwhelmingly positive: more than 8 500 contacts with potential customers and most importantly, increased sales of Theraflu.