DeConi News Feed

ECOPACK Bulgaria Receives Yet Another Recognition for the 3D Ecobus

26 February 2014, Sofia

On February 25th 2014, at an official ceremony at Sofia Hotel Balkan, ECOPACK received yet another high recognition for its work in the service of society and environment. The 11th Annual Responsible Business Awards presented by the Bulgarian Business Leader Forum registered a record number of participants – 56 Bulgarian and international companies, both big and small, which submitted 70 projects with a social impact implemented in 2013. The winners were selected by an independent jury composed of eminent figures from the areas of business, the media, science, the public and the non-governmental sector, and chaired by Mrs Yordanka Fandukova, Mayor of Sofia.

ECOPACK won first prize in the highly contested Investor in Environment category. It was awarded to ECOPACK for its unique project of the 3-D Ecobus, developed and run on a daily basis by DeConi, which has been touring the country for the fourth consecutive school year, going from town to town, village to village, school to school, and teaching children – more than anything – responsibility. Responsibility to the environment, to other people, to themselves, and to the future of all of us.

Theraflu Igloo Provokes Curiosity in Top Winter Resorts

19 February 2014, Banko-Borovets-Aleko

For the second year in a row, DeConi provoked consumers’ curiosity through the use of innovative promo techniques, a sure way to boost sales and increase brand awareness. To promote Theraflu on a highly competitive market for cold and flu medicines in the winter, DeConi used the Theraflu Igloo concept, giving away cups of hot tea in a unique branded inflatable igloo. This time the igloo was part of “Winter Fest 2014”, which was held in three of the most popular skiing resorts. The results were overwhelmingly positive: more than 8 500 contacts with potential customers and most importantly, increased sales of Theraflu.