DeConi News Feed

Tenth National Innovation Forum

16 December 2014, Sofia

In his presentation at the Tenth National Innovation Forum Mr. Emil Georgiev, executive director of DeConi, Innovative Enterprise in 2013, outlined three key elements in the process of creating and implementing an innovative product. First he puts the building of a broad coalition of partners from the public, NGO, and private sector, which would enable the aggregation of the individual expertise of each participant as well as the diversification of the risk and the increased investors’ interest. Secondly, Mr. Georgiev stressed the importance of a good market analysis and the smart choice of market approach. Finally, he emphasized on the pursuit of not only economic goals, but also pressing social problems solutions. All three, especially a genuine Creating Shared Value platform, have direct impact on the competitiveness of the company and its market performance.

Kids are Like Flowers – They Need Constant Care

15 December 2014, Sofia

The first ever face-to-face fundraising campaign in Bulgaria, named Kids are Like Flowers – They Need Constant Care, developed by DeConi, was launched on 15 December. The objective of the campaign is to attract regular monthly contributions from donors for SOS Children’s Villages Bulgaria. It will run until 31 January 2015 in shopping malls, retail chains, office centers and banks and will be supported with on-site teams who will provide online access to the platform which enables the donation.

This creative concept puts the stress on the fact that in order to grow a healthy, educated and confident child, constant care is needed – just like growing a flower. This is the reason why regular, not one-off, donations are needed for supporting the highly professional care SOS Children’s Villages provide through their foster families, youth houses and family strengthening programs.

The goodwill ambassadors of SOS Children’s Villages Bulgaria include the actresses Silvia Lulcheva and Maria Petrova, and the football player and coach Krassimir Balakov. These ambassadors kicked off the campaign and subscribed the first donors.

You can also become an SOS Friend by clicking here:

Creating Shared Value: Economic Success and Social Impact

12 December 2014, Boston, MA

The leadership program Creating Shared Value: Economic Success and Social Impact was held at Harvard Business School on 10-12 December.

Since the publication of Michael Porter and Mark Kramer’s article “Creating Shared Value” in Harvard Business Review in January of 2011, there has been a growing global movement to incorporate this concept into corporate strategy. Shared Value makes societal impacts integral to a company’s strategy, and offers major new opportunities in every business to improve growth, profitability and competitive advantage.

The concept of Shared Value represents a new body of thinking about the role of business in society that goes beyond philanthropy and social responsibility to define a new understanding of how to achieve economic success.

DeConi incorporates this approach in its own business strategy and in the strategic marketing solutions the agency provides its clients with. The Face-to-face fundraising program and the 3D Edubus ( are good examples of that.

Major articles on Creating Shared Value:

Creating Shared Value

Innovating for Shared Value

Measuring Shared Value

DeConi is the First Certified B Corporation in Central and Eastern Europe

27 November 2014, Sofia

Leading a global movement to redefine success in business, Certified B Corporations are a new type of company that uses the power of business to solve social and environmental problems. B Corporations consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., employees, consumers, suppliers, community, and the environment). B Corps are changemakers because they inspire all businesses to compete not only to be the best in the world, but to be the best for the world.  Companies like Patagonia, Ben & Jerry’s, King Arthur Flour, Seventh Generation are a good example.

In order to achieve the B Corporation certification, DeConi participated in an assessment process established by B Lab, the B Corporation certification body. The assessment included disclosure of information relating to the company operations, hiring and promotion procedures, environmental management practices, and governance.

There are more than 1 165 B Corporations  in 37 countries all over the world. Now Bulgaria is one of the 12th European countries on the B Corps map.

What are B Corporations?

DeConi certified B Corporation

B Corporations

Launch of the Inclusive Business Action Network

21 November 2014, Berlin

The Inclusive Business Action Network is a global support network to scale and replicate business models aimed at serving low income populations. Implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the network is a home and single entry point to the global inclusive business community. It provides formats for mutual exchange and peer learning, highlight existing solutions supporting inclusive businesses, promotes partnerships for collective action, creates and makes information and knowledge easily accessible, offers access to implementation support on the ground in a broad range of countries and facilitates dialogue with policy makers on the international and local level.

The Network was launched at a three day event in Berlin from the 18th to the 20th of November 2014. A number of representatives of international institutions, governments, NGOs and private companies, including DeConi, participated in sessions that concentrated on the three main goals of the Inclusive Business Action Network: to inform, connect, and collaborate in the area of inclusive business.

Inclusive Business Action Network

The Practitioner Hub, is an online platform, for inclusive business practitioners to connect and gain new insights to help their inclusive business ventures grow, and hosts a wealth of case studies, briefs and checklists based on business experience. It was originally the platform of DFID’s Business Innovation Facility (pilot) and SIDA’s Innovations Against Poverty and now continues as a global forum to exchange ideas and information on inclusive business implementation.

Practitioner Hub for Inclusive Business

European Venture Philanthropy Association 10th Annual Conference – “Collaborating for Social Impact: the Next 10 Years”

21 November 2014, Berlin

The conference brought together more than 500 venture philanthropists and social entrepreneurs, NGO’s, intermediaries and foundation representatives from around the world to discuss a range of topics from crowdfunding to impact measurement and from exits or family philanthropy to government regulations.

A special event hosted by BMW Stiftung Herbert Quandt, Impact Hub and Artha Networks Inc./Rianta Capital was held within the framework of the conference to discuss how to seed the impact economy and social entrepreneurship and support the potential being manifested in neglected regions like Eastern Europe, the Caucasus, and Central & Western Asia. Emil Georgiev of DeConi presented the major challenges and opportunities for promoting the impact economy and establishing viable social enterprises in Bulgaria.

DeConi ProBono for SOS Children’s Villages Bulgaria

15 October 2014, Sofia

Building and maintaining relationships with corporate donors is an important part of the SOS Children’s Villages Bulgaria fundraising activities. Held on 15 October the Lend a Hand on the Way up! business breakfast presented to leading Bulgarian and international companies the potential of the support offered to the organization as a cause for socially responsible businesses. Some long-time corporate friends of SOS Children’s Villages like DSK Bank, Raiffeisenbank, Nestle and bTV shared their experience.

As part of its DeConi ProBono program the agency provided creative strategy and organizational support to the event.

Creating Shared Value in the Center of the Discussions of the Innovation Business Club

8 October 2014, Sofia

The creating shared value concept was in the center of the discussions of the Innovation Business Club “Social and Green Innovation Cross-Sector Collaboration and Clustering” meeting, organized by the Applied Research and Communications Fund, with Markus Hipp, Executive Director, BMW Foundation as special guest and distinguished representatives of the Bulgarian innovative business and investment community, the government and the civil society in the panel.

“Among the private, the public and the third sector it is the business alone that creates wealth. The state and the non-profits are part of the distribution process. Thus it is the business that is the sole most important driver of change. It should with one hand bang on the door of the institutions and demand reforms and stretch the other hand helping NGOs in their indispensable role for social transformation and quality of life improvement.” concluded Emil Georgiev, Executive Director of DeConi, who moderated the discussions.

The Big Collecting – Burgas

4 October 2014, Burgas

A record number of 13 985 used beverage cartons (UBC) have been collected by school kids in Burgas in The Big Collecting campaign! Bratya Miladinovi school grabbed the grand prize – new sports court, provided by Burgas Municipality. Hundreds of kids and their families joined the award-giving event. The center of the event was a model of the Eifel Tower built with UBC.

Raising awareness of the 100% recyclability of UBC and promoting separate waste collection are the core objectives of this campaign, supported by ECOPACK Bulgaria, Tetra Pak and the municipalities of Plovdiv, Burgas and Sofia.

International Premiere of the 3D Ecobus

1 October 2014, Skopje, Macedonia

The international premiere of the 3D Ecobus is in Skopje, Macedonia. The mobile education center will tour the schools in the city, promoting in a unique innovative way separate waste collection and recycling and responsible attitude towards nature and society.

The 3D Ecobus is operated by Pakomak, the leading Macedonian packaging waste recovery organization and member of Pro Europe.