DeConi News Feed

Theraflu Igloo Downtown Sofia

22 February 2013

Provoking consumers’ curiosity through the use of innovative promo techniques is a sure way to increase brand awareness and boost sales. To promote Theraflu on a highly competitive market for cold and flu medicines in the winter, DeConi created the Therflu Igloo-Hot Stop concept – giving away branded cups of hot tea in a unique branded inflatable igloo, placed in key spots downtown Sofia. The results – more than 10 000 contacts with potential customers, extensive media coverage and increased Theraflu s.