DeConi News Feed

First Ecopack Sustainability Report

16 April 2018, Sofia

Designed and edited by DeConi, the report presents the achievements of the company in 2017. The recycled 96,209 t of packaging waste collected throughout the year saved from felling 594,406 trees, saved 1,453,095 l of water, 311,166,237 kWh of electric power, 148,669 barrels of petrol, and 384,922 m3 of the landfill volume in Bulgaria.

It also highlights Ecopack’s achievements in motivating and provoking active commitment and responsible attitude to environmental protection and the saving of natural resources among its core target groups – consumers, especially young people and children, partners in the value chain and local government authorities.

Fantastico and Ecopack Together for Nature

9 February 2018, Sofia

In March Fantastico and Ecopack launched the Together for Nature campaign. It is centered around a video, to be broadcast by the end of 2018 in the in-store video channel of all more than 40 Fantastico stores. The campaign reinforces the understanding that the protection of the environment is our own, not somebody else’s, responsibility.

The video follows the path of the packaging from the store to our home and explores the three options we have to get rid of it. The first one is to throw it somewhere and thus “feed” nature and endanger wild life, the second – to dispose of it in the general waste bins so it decomposes in the landfill for centuries, and the third one – recycle it, thus bring it back to life while keeping the environment clean.

One Year Together for the Benefit of Society and Nature

18 December 2017, Sofia

Together for the Benefit of Society and Nature is a three-year project implemented in cooperation with members of Ecopack Bulgaria – leaders in the area of fast-moving consumer goods, modern retail, and some of the largest plants in Bulgaria. Thanks to the combined communication resources of dozens of companies, the messages in support of a greener way of life, protection of the environment, and separate collection of packaging waste are reaching large and diverse target groups in all parts of the country.

For society, the tangible effect of this far-reaching joint endeavor is a higher proportion of separately collected and recycled packaging waste, for the participating companies – it reinforces their image of responsible “corporate citizens” with firm commitments to the environment, and for Ecopack – an even more effective realization of the company mission to recover with utmost care for society and nature.

In 2017, 31 of the members of Ecopack were involved in the campaign.

Social Media Campaign against Corruption

6 November 2017, Sofia

The social media campaign, developed by DeConi for the Southeast Europe Leadership for Development and Integrity (SELDI), an anti-corruption and good governance coalition involving partners from nine countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Republic of Macedonia, Montenegro, Serbia and Turkey), aimed to present both to the general public and the policy makers key anti-corruption issues, trends and policy recommendations for Southeast Europe, based mainly on SELDI’s Corruption Monitoring System and the SELDI Regional Anti-corruption Report 2016.


3D Ecobus as Viable Sustainable Innovation and Public Participation Tool

18 November 2016, Sofia

The 3D Ecobus created by DeConi for Ecopack Bulgaria was presented as a practical example of sustainable innovation with substantial transformative potential through public engagement at a conference hosted by the the Committee of the Regions of the EU in Brussels on 16-17 November, 2016.

The conference Public Participation in Developing a Common Framework for Assessment and Management of Sustainable Innovation brought together a broad range of experts, stakeholders, policy-makers, entrepreneurs, regional authorities and EU Commission officials. It focused on the best sustainable innovation and public engagement practices as tools for effectively promoting sustainable development and change across Europe.

Make Me Recycle

3 October 2016, Sofia

 In this article published in Manager, the most influential business magazine in Bulgaria, Emil Georgiev of DeConi analyzes the different approaches used by marketers for motivating households to separately collect their waste.

The household-generated waste is crucial for the circular economy stream of resources and this is why it is so important everything recyclable to be channeled to the color containers and back to the production lines instead of to the ever growing landfills.

Four major groups of approaches are reviewed – socio-cultural, economic, technical and administrative. Internationally recognized campaigns of DeConi and other European and Canadian agencies are given as examples.

The success of any campaign aiming at sustainable attitudinal and behavioral change depends entirely on the good understanding of what might motivate the target groups and the right choice of priorities when approaching them.

Make Me Recycle, Manager magazine, Sofia, September 2016


Trash and the City

29 September 2016, Sofia

The Trash and the City installation was developed by DeConi especially for the Seventh Green Forum of Manager magazine, Green Cities of Bulgaria: ideas, people and businesses leading to them.

The installation presents major landmarks in the history of recycling from the first known landfill, discovered on Knossos, the island of Crete,  and dated 3 000 BC until the European Commission’s Circular Economy Package of 2015. A build in video installation plays short films about the major steps in the process of turning plastic, paper and glass waste packaging into new products.

It’s Worth It! Do Not Throw away Your Money, Collect Your Waste Separately!

12 September 2016, Sofia

The It’s Worth It! campaign aims at increasing the quantity and the quality of the separately collected waste by the households in Sofia. It targets young and active consumers of packaged goods and uses Sofia metropolitan and Facebook as communication channels. The strategy is built around a rational line of motivation – the benefits of recycling for every one of us. Saving natural resources and energy is not just good for the environment but, it also has real and tangible impact on the economy and the everyday life of every family. Moreover we all pay for building and maintaining the separate waste collection systems through the price of every single packaged product we purchase.

Ecopack Press №8: The Ecopack Public Awareness Campaigns – a Long-term Commitment to Corporate and Social Responsibility

20 June 2016, Sofia

The eighth issue of Ecopack Press, the biannual info bulletin of Ecopack Bulgaria, the leading Bulgarian separate waste collection and recovery organization, covers topics like the public awareness campaigns of Ecopack – effectiveness through innovation, long-term perspective, and collaboration, the winners of the Greenest Municipality 2015 competition, the fifth Balkan conference of EXPRA member recovery organizations in Thessaloniki, Greece, the Sofia Municipality Cleanliness and Waste Management Ordinance. It also offers interviews with Mr. Ivan Totev, Mayor of Plovdiv, Mr. Nikolay Zaychev, Mayor of Peshtera and Mr. Orlin Tasev, Manager of EcoInvest EOOD.

ECOPACK Press is designed, edited and published by DeConi in both Bulgarian and English.

Ecopack Press June 2016 Bulgarian

Ecopack Press June 2016 English

DeConi – Greenest Agency in Bulgaria since 2012

9 June 2016, Sofia

DeConi was first distinguished as the greenest company in the Media, Communications, and PR category of the b2b Media competition for Greenest Company in Bulgaria for the year 2012

“Being responsible in our everyday life is the least that we at DeConi can do for the environment. It is the high profile public awareness campaigns that we develop and implement together with our clients that are most satisfactory to me, for they reach millions of people and especially kids. This is great because they are real investment in the green future of Bulgaria and the planet.” said Mila Aleksieva, Senior Account Manager at DeConi, when receiving the award.